“西贝被曝将彻底倒闭”登上热搜，客服回应称目前全国门店均正常运营、恳请大家理性看待网络信息

AI Digest

西贝被曝将倒闭，但客服称全国门店正常运营，博主爆料贾国龙或承担债务、员工下岗，引发舆论关注。

A Weibo post claiming Xibei's collapse went viral, but customer service denied it, citing normal operations. A blogger claimed the chain may shut down within months, causing public concern.

Key points

• 博主爆料西贝或于2026年9月前倒闭，贾国龙将承担债务 Blogger claims Xibei may shut down by September 2026, with Jia Guolong taking on debts
• 西贝客服回应称全国门店正常运营，呼吁理性看待网络信息 Xibei customer service denied closure, stating all stores are operational
• 罗永浩争执事件导致品牌客流量受损，2025年9月后门店全面亏损 Dispute with Luo Yonghao caused traffic decline and losses since September 2025
• 超万人员工面临下岗，已关闭两百多家门店 Over 10,000 employees face layoffs, 200+ stores closed
• 品牌声誉受损引发行业关注，贾国龙承诺工资未兑现 Brand reputation damage and unfulfilled wage promises spark concern

Takeaway: 网络信息与企业实际运营存在差异，需理性看待品牌危机。 / Online rumors differ from corporate realities; rational evaluation of brand crises is needed.

Why it matters 揭示网络谣言与企业实际的矛盾，提供品牌危机管理的现实案例。