苹果 iPhone 18 Pro 系列手机国内首销情况曝光：开售日约 32.28 万台，约为 iPhone 17 Pro 系列的 130%

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苹果iPhone 18 Pro系列国内首销32.28万台，销量较上代增长30%，Pro Max占比超半数，新芯片与影像升级推动需求。

Apple's iPhone 18 Pro series sold 322,800 units on launch day, a 30% increase over iPhone 17 Pro, with Pro Max accounting for 55.5% of sales.

Key points

• iPhone 18 Pro系列首销销量达32.28万台，同比增长30% iPhone 18 Pro series sold 322,800 units on launch day, up 30% from previous generation
• Pro Max机型占比55.5%，成为销量主力 Pro Max accounted for 55.5% of total sales
• 搭载A20 Pro芯片与可变光圈主摄等升级配置 Features A20 Pro chip and variable aperture main camera
• 京东淘宝预售数据创历史新高 Pre-sale data on JD.com and Taobao set new records
• 苹果通过差异化策略提升Pro系列市场渗透率 Apple boosted Pro series penetration through differentiation

Takeaway: iPhone 18 Pro系列凭借性能升级和差异化策略实现销量突破。 / The iPhone 18 Pro series achieved sales growth through performance upgrades and differentiation strategy.

Why it matters 数据反映高端机型市场策略有效性，为厂商产品定位提供参考。